Work

Four connected areas of work — determined by what the commitment requires.

Compositions doesn't sell strategy, communications, alignment, and research as separate disciplines to be purchased individually. They're brought together around one consequential commitment at a time — the scope follows the evidence, not a fixed menu.

Dana Middleton collaborating with a colleague over material samples

Strategy & Advisory

Clarifying the commitment, the decision leadership is making, and what success requires.

The Work May Include

Commitment definition and issue framing
Leadership inquiry and stakeholder analysis
Mission, values, culture, brand, transformation, and impact strategy
Executive alignment and decision support
Portfolio analysis and governance recommendations
Scope and sequencing

Common Buyer Situations

"Leadership hasn't agreed on what this actually means."
"We need a point of view before we need a campaign."
"This crosses several functions and no one owns the whole."

Communications & Activation

Making the commitment clear, meaningful, usable, and actionable.

The Work May Include

Narrative development and message architecture
Executive and internal communications
Employee and stakeholder communication
Campaign and activation strategy
Leader and manager communication tools
Launch and reinforcement

Common Buyer Situations

"The commitment hasn't been expressed clearly yet."
"Leaders are using inconsistent language."
"Stakeholders don't understand what's actually changing."

Alignment & Operationalization

Translating the commitment into leadership behavior, decisions, and practice.

The Work May Include

Leadership alignment and role clarification
Behavior translation and manager enablement
Operating-practice and decision-rights alignment
Stakeholder-experience design
Implementation planning and support
Cross-functional coordination and governance

Common Buyer Situations

"People know the message but not what to do."
"The commitment isn't reflected in our decisions."
"Implementation is fragmented across functions."

Research, Measurement & Intelligence

Evidence, stakeholder experience, and commitment performance.

The Work May Include

Qualitative and quantitative stakeholder research
Communication and evidence review
Measurement strategy and outcome frameworks
Commitment-performance assessment
Organizational Commitment Portfolio™ analysis
Monitoring, reporting, and interpretation

Common Buyer Situations

"We can't tell whether this is actually working."
"Our metrics measure activity, not outcomes."
"We need to know what to do next, not just what happened."

Signature Solutions

Recognizable problems, solved through a deliberate combination of the work above.

Mission & Values: From Definition to Operation Employer Brand & Employee Promise Culture Strategy & Activation Brand Promise Alignment Change & Transformation Activation Impact Strategy, Evidence & Communications Commitment Performance & Coherence Organizational Commitment Portfolio™

Continuing Intelligence & Advisory

For commitments that need attention over time, not just at a single point.

Embedded Executive Advisory Monitoring & Intelligence — Exploratory Monitoring & Intelligence — Standard Complex Portfolio Monitoring

Where This Shows Up

Five areas of specialization. Four kinds of work. Twenty ways they meet.

	Strategy & Advisory	Communications & Activation	Alignment & Operationalization	Research & Intelligence
Mission, Purpose & Values	Purpose and values strategy	Values narrative and leadership communication	Mission and values operationalization	Values-in-decisions evidence review
Culture & Workforce	Culture and EVP strategy	Employer-brand and internal communications	Leadership and manager enablement	Employee listening and experience research
Brand & Customer Promise	Brand and customer-promise strategy	Brand narrative and stakeholder communication	Experience alignment across touchpoints	Customer and stakeholder insight
Strategic Change & Transformation	Transformation strategy and sequencing	Change communications and leader alignment	Change operationalization and adoption	Adoption and readiness measurement
Social Impact & Community	Impact strategy and commitment definition	Impact narrative and stakeholder reporting	Program-to-commitment alignment	Outcomes and evidence architecture

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Start Here

Bring us the commitment, the outcome you're after, or what isn't working the way you hoped.

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